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Boity’s New Fragrance deal

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Boity's New Fragrance

‘It embodies her bubbly and joyous personality.’

With the over-saturation of brands entering the sweetness market worldwide, this Heritage Month, Halo Heritage – the new leading creators of luxurious natural haircare and fine fragrances – are setting themselves apart from the rest by bringing African beauty back to its roots.

For decades, high-end black haircare and fragrance, two lucrative categories within the worldwide beauty sector, have remained largely untouched in SA.

Diving into this untapped niche, Halo Heritage is bringing crafted luxury and prestige to the natural hair and celebrity fragrance market with an indulgent range of premium beauty items created for Africans and by Africans, that both entice and encourage .

“We want to empower young girls and ladies to feel strong, beautiful and guaranteed with their natural crowns. we might like them to wear their hair ‘halo’ naturally and feel proud and comfy while doing so.

“Halo Heritage aims to not only meet the wants of black South Africans, but to celebrate the proud heritage of natural hair, give more shine to beautiful black skin and lead the way in African celebrity fragrances.”

For their first official product launch, Halo Heritage is setting the benchmark, solidifying their place as innovators and pioneers within the local luxury beauty sphere with an iconic brand and celebrity partnership that’s sure to generate buzz: Boity Pink Sapphire – a proudly South African, premium, first-of-its-kind eau de parfum developed along side actress, musician, entrepreneur and elegance star Boity Thulo.

Pink Sapphire is best described as an ode to powerful, modern, African queens, making Boity most fitting in her role as partner and muse.

“When I met Boity for the first time and hugged her, her energy and essence felt ‘pink’, a bit like the color of affection ,” explains Inge Peacock, CEO of Halo Heritage.

“Pink Sapphire embodies her bubbly and joyous personality – she’s elegant yet approachable, down-to-earth but sophisticated.

“Together we created a signature scent that’s fit the sensual, feminine, multifaceted woman who is responsible of her destiny” and there couldn’t are a much better brand alignment, as creating a fragrance has been a lifelong dream of Thulo’s.

“When the prospect happened , I couldn’t say no. With my previous experience co-creating body perfumes, I considered this because the sensible next step which may give consumers broader insight into what I offers as a businesswoman.

“After turning 30, I wanted to work on a fragrance geared towards a more mature audience, so this collaboration was perfect timing,” adds Thulo.

Pink Sapphire from Boity exudes charismatic poetic alchemy, with an unforgettable balance of floral and mineral notes that align sensuality with strength, heart with mind, and past with future.

For this fragrance, Halo Heritage and Boity worked closely with French perfumer Emilie Bouge, who brings over 22 years of experience within the art of perfumery.

The fragrance is manufactured in Grasse – a town on the French Riviera that’s world-renowned for being the perfume capital of the earth .

The highly concentrated perfume oil is then shipped to South Africa and used because the bottom for all the superb , locally produced products within the range.

The idea for the fragrance was to form a contrast between sweetness and strength, balancing Boity’s soft sensuality along side her power and capturing the duality of women in its unique blend.

“It’s a robust but elegant fragrance. the very best notes that you simply simply smell initially are the sugar, the fresh tangerine and wild marigold. After a few of moments, you’ll smell the amber, jasmine, and French lavender and, finally, the heavier base notes of ambroxan, moss and cedarwood bring that incredible depth,” says Thulo.

For the bottle’s vibrant, multifaceted jewel shape and packaging, Thulo felt that the colour turquoise perfectly encapsulated the serenity that Pink Sapphire represents.

The fragrance’s icon and embellished chain detail also hold quirky symbolism, an accent that Thulo reveals “is inspired by a necklace I wear often”.

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